Software by subtraction.

An independent studio. We build small tools for the jobs we kept doing by hand — one thing each, no setup, nothing to configure. Some of them are for everyday work. Some are for the odd days.

Tools

How we build

One job each
A tool that does two things does neither one well. A new idea becomes a new tool.
Ship the small version
The first release does the least that is useful. It gets better in the open.
Nothing to learn
If it needs a manual, the design is wrong. Open it and it should be obvious.
Subtract first
Every release should be able to name what it took out.

Client work

We also build for other people — scoped, fixed, one deliverable at a time.

Work with us ›